(Free pdf) Handbook of Tourist Behavior: Theory Practice (Routledge Advances in Tourism)
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#2445762 in eBooks 2009-01-13 2009-01-13File Name: B002132R4Q
About the AuthorMetin Kozak is Associate Professor in the School of Tourism and Hotel Management, Mugla University, Turkey. As a visiting scholar, he has recently been to the University of Namur, Belgium. He is the author of several books and has widely published in several tourism and hospitalityIn todayrsquo;s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basi... [PDF.xw00] Handbook of Tourist Behavior: Theory Practice (Routledge Advances in Tourism) Rating: 3.87 (635 Votes)
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