[E-BOOK] Sports Marketing






#1045781 in eBooks 2016-11-03 2016-11-03File Name: B01M4S0AAY

0 of 0 people found the following review helpful. Four StarsBy Joao CamargoPerfect book for those people who'd like to understand the sports marketing environment.0 of 0 people found the following review helpful. Five StarsBy Darrik AcreSatisfied with product0 of 0 people found the following review helpful. goodBy kzhangit is the same as the dealer described. I am very happy to buy this. I will often go to this shop to buy things.About the AuthorMichael Fetchko is co-director of The Pittsburgh Center for Sports Media and Marketing at Point Park University, USA. Donald P. Roy is professor of marketing at Middle Tennessee State University, USA. Kenneth E. Clow is a Professor of Marketing and holder of the Biedenharn Endowed CFor courses in Sports Marketing.Help students understand the business of sports through a practitionerrsquo;s perspective.Written from the perspective of those whorsquo;ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the pr...


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You can specify the type of files you want, for your gadget.Sports Marketing   |  Michael Fetchko, Donald P. Roy, Kenneth E. Clow. A good, fresh read, highly recommended.

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