[Mobile library] Brands with a Conscience: How to Build a Successful and Responsible Brand
❀ From Kogan Page ❀
#1204127 in eBooks 2016-03-03 2016-03-03File Name: B01CEFQWH8
0 of 0 people found the following review helpful. GreatBy DarrenIngram_dot_comCan a brand be a responsible brand? Surely a brand would not be knowingly irresponsible? The authors of this book and chapter contributors seek to show how a brand can have a conscience, being both successful and responsible at the same time.It is not as far-fetched or impossible as it may first seem, since the public persona of an organization or brand is increasingly critical, especially in the age of social media w"I like that Brands With a Conscience build sustainable thinking and doing into their way of being. As a more than 300 hundred years old family business, Berry Bros. Rudd share this ethos. To be successful over the long term, we know the importance of having a vision of the future, balancing a huThe definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values and balancing meas... [PDF.ne36] Brands with a Conscience: How to Build a Successful and Responsible Brand Rating: 4.58 (557 Votes)
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