(Read now) Optimal Database Marketing: Strategy, Development, and Data Mining
• Ronald G. Drozdenko, Perry D. Drake •
#987393 in eBooks 2002-03-26 2012-07-03File Name: B016CL8MHI
0 of 0 people found the following review helpful. Used this textbook in my NYU Master's Degree programBy ReaderI had the priviledge of taking Perry Drake's class when I was getting my Master's Degree in Direct and Interactive Marketing at New York University. The class was taught by Perry Drake himself, who is still teaching at NYU.If you want to know statistics and how to manage databases and select lists for mailings from those databases, this is THE book. It is not a light read, and you'll nA highly readable/useful book... Written for business people... It's strength is its orderly/focused approach to a complicated subject. -- Jane Weber, Secondmoment.org, October 3, 2002From the PublisherChapter Content Summaries: Chapters 1 2 ndash; These chapters lay the foundation for the book aCheck out the supplemental website!nbsp;nbsp; www.DrakeDirect.com/OptimalDM/ "Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of... [PDF.ay65] Optimal Database Marketing: Strategy, Development, and Data Mining Rating: 3.80 (686 Votes)
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