[Ebook free] Planificacioacute;n estrateacute;gica y creatividad (Libros profesionales) (Spanish Edition)






#1992941 in eBooks 2012-09-28 2015-09-15File Name: B015EQIGB4

La planificacioacute;n estrateacute;gica estaacute; en el origen de todo. Toda conducta, para ser eficaz y alcanzar adecuadamente sus fines, ha de estar estrateacute;gicamente planificada, inteligentemente disentilde;ada, dirigida y evaluada. En el aacute;mbito de la Publicidad o, mejor dicho, de la comunicacioacute;n de las organizaciones, esta afirmacioacute;n adquiere doble valor: la moderna y compleja comunicacioacute;n que emiten hoy constantemente las organizaciones se disentilde;a, en su...


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