[Download] The End of Corporate Imperialism (Harvard Business Review Classics)
♛ C. K. Prahalad, Kenneth Lieberthal ♛
#2172663 in eBooks 2008-11-10 2008-11-10File Name: B0140EE2WI
2 of 2 people found the following review helpful. Perspective is always an issueBy bruceIf you think of imperialism in such small terms as marketing and product pressure; you've missed what imperialism is. Imperialism is the practice of extending power through direct and indirect control of economy, people, and ideas in an entity that is not the root of the imperialist thought. Corporate imperialism is just starting.Example:Apple computer corporation imposes employee age and hours policies on fAbout the AuthorC. K. Prahalad is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, at the University of Michigan. Kenneth Lieberthal is a professor of political science, the William Davidson Professor of Business Administration, and a distinguisheHundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramidmdash;which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countriesmdash;and to unlock major new sources of revenue for... [PDF.dl99] The End of Corporate Imperialism (Harvard Business Review Classics) Rating: 4.97 (671 Votes)
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