(Download) DK Essential Managers: Effective Public Relations: DK Publishing






#801030 in eBooks 2001-07-25 2001-07-25File Name: B004CRT06W

0 of 0 people found the following review helpful. Great Little ResourceBy chinagolfcoachA great little book packed with a great overview and a checklist of sorts for someone in a SME just getting introduced to PR. Worth the price for this little used book. Enjoyable short read. Lots of stuff to follow up on after reading this book.6 of 6 people found the following review helpful. A wonderful little 5x7 pocket guide to effective public relations!By Jeff LippincottThis little book is packed withIt hits all the bases... ()From the Back Cover Practical techniques show you how to develop effective public relations skills and implement publicity campaigns Clear text and illustrations cover every aspect of creating and monitoring media coverage Simple checklists enable you to be fully prepareLearn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and productlaunches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essentia...


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