[Library ebook] The Psychology of Design: Creating Consumer Appeal
♛ From Routledge ♛
#1213362 in eBooks 2015-07-24 2015-07-24File Name: B012FWHFV2
"the presentation of the material is thought provoking and may benefit practitioners studying the appeal of products to consumers.nbsp; Researchers may benefit from the breadth of topics covered, packaged in a well-organized flow of topics." - S. R. Sisodiya, University of Idaho, CHOICE, 2016AboutDesign plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology... [PDF.wb06] The Psychology of Design: Creating Consumer Appeal Rating: 4.79 (512 Votes)
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