[Pdf free] Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams






#86426 in eBooks 2016-04-25 2016-05-06File Name: B01F9Y6B9K

6 of 6 people found the following review helpful. It is a comprehensive review of the topic and all ...By S. TortorellaIt is a comprehensive review of the topic and all aspects to consider in ...as the title says "Mapping Experiences" from customer journey maps and beyond. covers everything from how to write an project proposal for one to what software to use including collaborative software. My only criticism is that it is hard to see the examples in detail to fully understand. But in the endAbout the AuthorJim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Customer Success at MURAL, a leading visual online workspace for remote collaboration.Jim has worked with large companies, such as eBCustomers who have inconsistent, broken experiences with products and services are understandably frustrated. But itrsquo;s worse when people inside these companies canrsquo;t pinpoint the problem because theyrsquo;re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Produ...


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