[Mobile pdf] Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals)
♥ Ralf Drews, Melissa Lamson ♥
#1964187 in eBooks 2015-08-05 2015-08-05File Name: B013HMWZKA
1 of 1 people found the following review helpful. The book effectively debunks the myth that cultural knowledge is 'soft knowledge'.By JeremyThe book effectively debunks the myth that cultural knowledge is 'soft knowledge', rather than a critical tool for market success. The book explains key elements of a strong strategy and the practical tools to implement it. For instance, how to analyze the Value Proposition of your company before it enters the US market. This is a must read for businessesFrom the Back CoverThis book connects a buying psychology driven by American beliefs and values with a companyrsquo;s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addressesThis book connects a buying psychology driven by American beliefs and values with a companyrsquo;s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer be... [PDF.iv75] Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals) Rating: 4.63 (609 Votes)
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You can specify the type of files you want, for your device.Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals) | Ralf Drews, Melissa Lamson. A good, fresh read, highly recommended.
