(Mobile ebook) When Ads Work: New Proof That Advertising Triggers Sales
▲ David M Jones ▲
#2493350 in eBooks 2015-03-26 2015-03-26File Name: B00VA3W0AO
0 of 0 people found the following review helpful. 1995 edition is well worth readingBy J.IlogThis book contains many excellent points in regards to advertising, too many to list off here. It uses the term STAS frequently through out the book. STAS means Short Term Advertising Strength and is defined by "Advertising that is seen by a consumer shortly before he (or more commonly she--the female homemaker purchases a brand, and that influences the consumer's choice of that brand."Yet another wor"I used John's books when I was in the business; I continue to use his work in my classroom. This seminal work provides insights to the ultimate advertising dilemma - when ads work! The research produced in this book changed how advertisers viewed advertising's impact on sales and how to structureThe "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising S... [PDF.hj76] When Ads Work: New Proof That Advertising Triggers Sales Rating: 4.66 (759 Votes)
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You easily download any file type for your device.When Ads Work: New Proof That Advertising Triggers Sales | David M Jones. Which are the reasons I like to read books. Great story by a great author.
