#2330376 in eBooks 2001-09-22 2001-09-22File Name: B00V9GJ7NU
0 of 0 people found the following review helpful. Five StarsBy Louise M. SassoneGreat.9 of 9 people found the following review helpful. Practical CRMBy A CustomerI've looked through a number of books on CRM in an effort to get a better handle on the topic and to find a good process for teaching the concepts to emploees in my company. I stumbled over Anderson Kerr's take on CRM and found what I was looking for. Anderson and Kerr have captured the essence of CRM in a very practical, hands-on wFrom the Back CoverTips and Tools for Creatingshy;shy;and Sustainingshy;shy;Profitable, Long-Term Customer Relationships In today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. Customer Relationship Management brings it back to the foreground, proviThis reader-friendly series is must read for all levels of managersAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of ... [PDF.lt68] Customer Relationship Management (Briefcase Books Series) Rating: 3.73 (787 Votes)
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