(Download ebook) Food Is Love: Advertising and Gender Roles in Modern America






#788134 in eBooks 2011-06-03 2011-06-03File Name: B00B4FJD0I

8 of 8 people found the following review helpful. Food is Love is a singularly revealing insight into this consumptive and surprisingly constant dimensionBy Midwest Book ReviewWritten by Katherine J. Parkin, Food is Love: Advertising and Gender Roles in Modern America is a scholarly examination of the American cultural precept that women should express love by serving food to their families (regardless of the actual amount of work involved in its preparation). In particular, the concept that wo"A singularly revealing insight into this consumptive and surprisingly constant dimension of the American female and cultural psyche."mdash;-Midwest Book "Parkin delivers an engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played uModern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an e...


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You can specify the type of files you want, for your gadget.Food Is Love: Advertising and Gender Roles in Modern America   |  Katherine J. Parkin. Which are the reasons I like to read books. Great story by a great author.

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