[Ebook pdf] Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges






#1094257 in eBooks 2014-11-17 2014-11-17File Name: B00OBMY5PE

0 of 0 people found the following review helpful. A pragmatic perspective on tactics and strategic value that serves the consummate businesspersonBy Eric SiegelI provided this well-deserved statement for the book's back cover: "Business managers and decision makers have been in need of a book on data mining, and - voila! Penned by the authoritative voice of a seasoned expert and thought leader, this industry overview is unique in serving the needs of the consummate businessperson, differentiati"Business managers and decision makers have been in need of a book on data mining, and voila! This industry overview is unique in serving the needs of the consummate businessperson, differentiating it from the many introductions for would-be hands-on, technical practitioners. Boire has formed a coBig Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.


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You easily download any file type for your device.Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges   |  R. Boire.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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