[Download ebook] Social Media Marketing: Theories and Applications






#1604911 in eBooks 2014-12-01 2014-12-01File Name: B00L1GMBU4

About the AuthorStephan Dahl isnbsp;anbsp;Senior Lecturer in Marketing at Hull Universitynbsp;Businessnbsp;School in England and Adjunct Associate Professor at James Cook University in Australia.Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evalu...


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