(Get free) The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising






#766960 in eBooks 2010-06-08 2010-06-08File Name: B001VLXNE2

1 of 1 people found the following review helpful. Compelling insights into the influence and character of the most influential figure in advertising everBy J. GarrityKen Roman has put incredible energy and valuable insights into the life, character and influence of David Ogilvy. I personally had the good fortune of having been in the audience at the 1991 ANA Annual Conference where Mr. Ogilvy was the keynote speaker. It was one of the true highlights of my professional life and having it coveFrom Publishers WeeklyStarred . Roman, former chairman and CEO of Ogilvy Mather, paints a fascinating portrait of one of advertising's most eccentricmdash;and belovedmdash;characters. Born in a small English town in 1911, David Ogilvy was an indifferent student, struggling through on scholarshipFrom the former CEO of Ogilvy Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy...


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You can specify the type of files you want, for your gadget.The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising   |  Kenneth Roman. I really enjoyed this book and have already told so many people about it!

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