[Free read ebook] Behavioral Marketing: Delivering Personalized Experiences At Scale
• Dave Walters •
#753234 in eBooks 2015-08-10 2015-08-10File Name: B013SX68Y2
0 of 0 people found the following review helpful. Comprehensive Book on Digital Customer XP. Know Your Customer -- Really, Really Well.By Anand ThakerAs someone who has been working in the MarTech space for over 15 years, I feel Dave Walters provides a very comprehensive look on leveraging online engagements and meaningful moments to deliver better digital customer experiences. Consumers spending more than 80-90% of research online before making a purchase decision. Coupled that with the incFrom the Inside FlapSelling customers on features, prices, and transactions is yesterday's strategy. To win over customers and convert them to brand evangelists requires delivering stellar customer experiences again and again to solidify a long-term relationship. How? By knowing Behavioral MarketinGrow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketingmdash;including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimizationmdash;and shows you how to fix highly inefficient... [PDF.uf23] Behavioral Marketing: Delivering Personalized Experiences At Scale Rating: 3.74 (585 Votes)
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You can specify the type of files you want, for your device.Behavioral Marketing: Delivering Personalized Experiences At Scale | Dave Walters. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
