[Mobile pdf] Private Label Strategy: How to Meet the Store Brand Challenge
• Nirmalya Kumar, Jan-benedict E. m. Steenkamp •
#642784 in eBooks 2007-02-13 2007-02-13File Name: B00UJZPFTC
0 of 0 people found the following review helpful. Great book. If you are studying private brands and ...By Rod G. Haywood Jr.Gave my students the business with this text. Great book. If you are studying private brands and private labels.0 of 0 people found the following review helpful. Best Statistics on the Growth of Private Label BrandsBy Mary in BeautyI am an incessant reader of business books and must say this is one of the best I've ever read. The statistics and charts and graphs in this"...a must-read for specialty retailers of any size." -- The Gourmet Retailer, January 1, 2007"...essential reading for any manufacturer, retailer, or policy maker interested in the implications of the rise of private labels." -- Laura Tyson, Professor of Business Administration and Economics, UCAs retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson Johnson, Nestle, and Procter Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Y... [PDF.jg17] Private Label Strategy: How to Meet the Store Brand Challenge Rating: 4.89 (472 Votes)
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You easily download any file type for your device.Private Label Strategy: How to Meet the Store Brand Challenge | Nirmalya Kumar, Jan-benedict E. m. Steenkamp. A good, fresh read, highly recommended.
