[Pdf free] Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations)
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#2130968 in eBooks 2014-12-05 2014-12-05File Name: B00QMIED6Q
About the AuthorRichard D. Waters is an associate professor in the University of San Franciscorsquo;s School of Management. Author of more than 75 peer previewed articles and book chapters, he is the associate editor of Case Studies in Strategic Communication and serves on 7 editorial review boards.Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit org... [PDF.fp62] Public Relations in the Nonprofit Sector: Theory and Practice (Routledge Research in Public Relations) Rating: 4.60 (432 Votes)
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