[PDF] Advertising: Critical Approaches






#2748406 in eBooks 2014-12-05 2014-12-05File Name: B00QMIE8IO

About the AuthorChris Wharton is Senior Lecturer in advertising and culture in the Faculty of Art, Design and Social Sciences at Northumbria University, UK.Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.Split into three sections covering Foundations, Frameworks and Applications, the bookrsquo;s chapters explore a range of areas central to a...


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