(Online library) Summary: The Art of Woo: Review and Analysis of Shell and Moussa's Book






#989196 in eBooks 2014-11-12 2014-11-12File Name: B00PK5XXEU

The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use ldquo;relationship-based persuasionrdquo; which isnrsquo;t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it,...


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