[Online library] Summary: Simply Better: Review and Analysis of Barwise and Meehan's Book






#2652587 in eBooks 2014-10-28 2014-10-28File Name: B00PBK5OFK

The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most".This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what it promises consistently well. In their book, ...


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