(Ebook pdf) Users, Not Customers: Who Really Determines the Success of Your Business
♛ Aaron Shapiro ♛
#856568 in eBooks 2011-10-27 2011-10-27File Name: B004XFYND8
5 of 5 people found the following review helpful. If your still thinking "customers" you missed the curve.By Steve GrahamAs a broad based Technologist by trade, it always surprises me when other professionals in my industries miss a huge paradigm shift. We are, after all, technologists. But sometimes we fail when we make subjective assessments about technology usefulness while ignoring the change it could make in the lives of its users.I remember when Windows first came out and so many said iAaron Shapiro wants to take over the world * Gavin O'Malley * A must-read for anyone seeking to integrate digital experiences with their products and services -- Ramon Casadesus-Masanell, Harvard Business SchoolFrom the Inside FlapIf you still think "the customer is king," you're probably fallingIf you're still chasing customers online, you're looking at the challenge backward. Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've realized that buildi... [PDF.ze64] Users, Not Customers: Who Really Determines the Success of Your Business Rating: 3.85 (790 Votes)
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You can specify the type of files you want, for your device.Users, Not Customers: Who Really Determines the Success of Your Business | Aaron Shapiro. I was recommended this book by a dear friend of mine.
