(Read free) REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
☆ Jack Trout, Steve Rivkin ☆
#1042338 in eBooks 2009-10-20 2009-10-30File Name: B002TGNJ0Q
1 of 1 people found the following review helpful. Trout nailed it again.By Dick MaggioreIt's been about three decades ago since Jack Trout and Al Ries published what has become a classic bestseller, Positioning: The Battle for Your Mind. Since then, positioning has become the most powerful concept in marketing.With his latest book, Repositioning, Trout's timing is remarkable.Trout explains why it may be your answer for the three-headed monster looming over your marketing: competition, change aFrom the Back CoverThe marketplace is changing. Are you? So yoursquo;ve mastered the art of marketing. Yoursquo;ve positioned your company, branded your product, and targeted your consumer. Unfortunately, in todayrsquo;s economy, thatrsquo;s not enough. You need REPOSITIONING. A brilliant new approThe book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mindmdash;a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, competemdash;and succeedmdash;in todayrsquo;s overcrowded marketplace. Global marketing expert Jack ... [PDF.rw14] REPOSITIONING: Marketing in an Era of Competition, Change and Crisis Rating: 4.89 (787 Votes)
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You easily download any file type for your device.REPOSITIONING: Marketing in an Era of Competition, Change and Crisis | Jack Trout, Steve Rivkin. I was recommended this book by a dear friend of mine.
