[Download free pdf] Customer Sense: How the 5 Senses Influence Buying Behavior
▲ Aradhna Krishna ▲
#988019 in eBooks 2013-05-06 2013-05-06File Name: B00CBWSSFE
2 of 2 people found the following review helpful. best book in sensory marketingBy lukI would consider this as a "must-have" if you work/do research in marketing, or if you are simply interested in the topic. The book is well written, fun, and very informative.I have the impression that a change of paradigm is happening in marketing. And, as it is already possible to see, sensory marketing will play a huge role in the future. This book represents the best reference I have found. Yes, I have re"A sophisticated, easy-handed elucidation of the practice of marketing to our senses." - Kirkus "Marketers have been using sensory experiences to help promote brands for many years to varying degrees of success. It seems to be a hit or miss proposition. In this groundbreaking book, Customer SenseAn insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. [PDF.xn63] Customer Sense: How the 5 Senses Influence Buying Behavior Rating: 4.75 (590 Votes)
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