(Ebook free) Rule of Thumb: A Guide to Small Business Marketing






#2653869 in eBooks 2012-01-05 2012-01-05File Name: B00SW0UMV2

0 of 0 people found the following review helpful. Marketing BasicsBy OmahaScribeStarting with the basics - just what is marketing, and working through branding and positioning, marketing plans, creative advertising , media relations and online marketing, David Catalan, author of A Guide to Small Business Marketing, leads a business owner on a step-by-step path to understanding marketing options and their significance to company sustainability.Woven throughout the book is the entertaining exampIn clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn: 1) The 5 important Ps of marketing; 2) How to conduct market research; 3) What branding is and brand positioning basics; 4) How to create a marketing plan; 5) How to successfully market online; 6) and more!


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