[Download free ebook] Trade Promotion Strategies: Best Practices (The International Business Collection)






#2993075 in eBooks 2012-01-13 2012-01-13File Name: B0149MC28M

About the AuthorClaude Cellich is vice president of external relations at the International University in Geneva, Switzerland and a professor of cross-cultural business negotiations. Prior to joining academia, he held diplomatic positions with the International Trade Centre (ITC), a joint agency ofNew opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools ...


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You can specify the type of files you want, for your gadget.Trade Promotion Strategies: Best Practices (The International Business Collection)   |  Claude Cellich. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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