[Mobile library] Summary: Unchained Value: Review and Analysis of Cronin's Book






#2985337 in eBooks 2014-09-29 2014-09-29File Name: B00O2X3I6O

The must-read summary of Mary Cronin's book: "Unchained Value: The New Logic of Digital Business".This complete summary of the ideas from Mary Cronin's book "Unchained Value" shows that you canrsquo;t transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced in its entirety by a ldquo;digital value systemrdquo; which focuses not on static, internal value chain...


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