(Free read ebook) Cultural DNA: The Psychology of Globalization






#998821 in eBooks 2015-03-17 2015-03-17File Name: B00SZ633KU

0 of 0 people found the following review helpful. An excellent analysis of national culturesBy DAVID K CHEUNGThe book is more than what I expected. An excellent description of national cultures and the background. You cannot find this type of analysis anywhere else.0 of 0 people found the following review helpful. which looks to many like histrionics. They may quite genuinely be in painBy Ian MannThe world in general, and business in particular, appears to be ever more homogeneous. Global brandldquo;The book should be very useful to those responsible for international relations, but particularly to managers working in multi-national corporations.rdquo; (The HR Director, April 2015) "Bains steers an eclectic but carefully measured journey, in which he builds stepwise arguments, supportedDevelop deeper cultural intelligence to thrive in a globalized world. Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected nbsp;world. Presenting ground breaking original research and the latest evidence from neuroscience, behavioral g...


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