#418629 in eBooks 2014-02-25 2014-01-03File Name: B00HZ3BGEY
0 of 0 people found the following review helpful. Got an ABy BoonerSooner10Seems as if there is some product placement going on in this book the way the Author's describes and promotes some the companies it uses as examples. Either way, still a vast amount of knowledge into general modern marketing.0 of 0 people found the following review helpful. Five StarsBy Customergot an A0 of 0 people found the following review helpful. the content of the book is really good if you want to have an overvieAbout the AuthorMark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He earned his Ph.D. in Marketing in 1986 from Texas AM University. Prior to receiving his doctorate, he workeMarshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager#39s contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to ... [PDF.tg12] Marketing Management Rating: 3.67 (536 Votes)
