[Mobile ebook] Corporate Communication: A Guide to Theory and Practice
❀ Joep P. Cornelissen ❀
#263935 in eBooks 2014-03-20 2014-05-12File Name: B00KAY9ATS
0 of 0 people found the following review helpful. Excellent contribution to the world of Strategic CommunicationBy TTL91Using this book for classes, and I was expecting another book which offers little, you only use for a chapter or two, and costs a fortune. This book was a pleasant surprise -- we read the entire book throughout the course of the class and it offered genuinely helpful insight to the strategic communication realm. I am keeping this book instead of reselling it, partly because th"The most impressive aspect of the fourth edition of Corporate Communication is Cornelissen's ability to achieve both integration and breadth. The early discussions of stakeholders, corporate identity, and corporate reputation provide a unifying theme for the rest of the book. What you find is a c [PDF.cs79] Corporate Communication: A Guide to Theory and Practice Rating: 3.61 (551 Votes)
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