(Download) Excellence in Public Relations and Communication Management (Routledge Communication Series)






#1989682 in eBooks 2013-10-18 2013-10-18File Name: B00G24VSBI

0 of 1 people found the following review helpful. Excellent resource for communications professionalsBy F. JockExcellent resource book. It's a lot to read and digest, but the information is invaluable for anyone considering a career in communications.0 of 1 people found the following review helpful. Five StarsBy TAO YANGgreat8 of 9 people found the following review helpful. Interesting Read--1st Phase in Larger Research ProjectBy Carma SpenceI got the skinny on this project from Grunig himself-This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The r...


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