(Download pdf) Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
✿ John A. Goodman ✿
#791317 in eBooks 2009-05-13 2009-05-13File Name: B00272MACA
1 of 1 people found the following review helpful. Strategic Customer ServiceBy Teresa K. FewellThe Author - John A. Goodman, "is a very popular speaker and sought after consultant. He founded TARP Worldwide in 1971, John has helped improve the customer service practices of hundreds of companies-including many widely respected firms like GE, USAA, Chick-fil-A, American Express, Marriott, Harley Davidson, and Neiman Marcus." John has "seen it all" as they say and some..." - Dennis E. Gonier, CE[Five Stars] "People involved in company strategy or customer service should drop what they are doing and read this five-star book now. For others, it provides an excellent perspective on the value of customer service. Strategic Customer Service is the best book on customer service, in termsThe success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, c... [PDF.kx11] Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits Rating: 3.70 (642 Votes)
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