(Read free) Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services






#465248 in eBooks 2016-09-30 2016-09-30File Name: B01LWZG11C

ldquo;Ofek, Muller, and Libai have provided a user-friendly, powerful approach that effectively puts a monetary value on innovations. By combining key insights on how new innovations are adopted with how customer relationships develop and create value for firms, the authors have come upon a winninFrom drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, wersquo;re fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, theyrsquo;re polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on peoplersquo;s ability to properly assess their prospects for success, no one can rea...


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