[Download] Strategic Market Management: European Edition
❀ David A. Aaker, Damien McLoughlin ❀
#1333761 in eBooks 2012-12-14 2012-12-14File Name: B00DWH5UNA
7 of 7 people found the following review helpful. Provides overview of strategic management (8th Ed)By Amy OngThis book is divided into 2 parts. Part I of the book (chapter 2 to 6) covers strategic analysis, with emphasis on customer, competitor, market, environmental and internal analysis. Part II (chapter 7 to 15) covers the development and implementation of strategy.For part I which covers both internal and external analysis, the 4P's of the marketing mix (product, price, place, promotion),From the Back Coverldquo;Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.rdquo;ndash;ndash; Robert L. Joss, Dean of the Graduate School of Business, Stanford UnivThe European edition of Strategic Market Management has been prepared with the objective of taking David Aakerrsquo;s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging ... [PDF.up15] Strategic Market Management: European Edition Rating: 3.85 (746 Votes)
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You can specify the type of files you want, for your gadget.Strategic Market Management: European Edition | David A. Aaker, Damien McLoughlin. A good, fresh read, highly recommended.
