[FREE] The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle
·•●- Joseph Baladi ·•●-
#1567756 in eBooks 2011-02-16 2011-02-16File Name: B004PGMHTW
0 of 0 people found the following review helpful. Joseph Baladi's Brutal Truth - Strong Medicine for Bad BrandingBy China Author Forum"More than two thousand years ago, the great Chinese sage Confucius taught his fellow-countrymen to be suspicious of eloquence of any sort, which he branded as a subtle and deceptive form of insincerity, and they are especially suspicious of any form of eloquence that is designed to part them from their money." - Carl Crow, 400 Million CustomersIn 2003 I recall pThe book delves into such insights to provide relevant information on the Asian market for all players. (Global Innovation Report, July 2011).From the Inside FlapWhy are so few great brands coming out of Asia (Japan aside)? The brutal truth is that branding is little understood by decision makersThis is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set us freemdash;to examine ourselves without self-illusionsmdash;is liberating. The notion that Asia has many good, but no great brands, is also not a p... [PDF.ln02] The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle Rating: 3.56 (437 Votes)
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You can specify the type of files you want, for your gadget.The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle | Joseph Baladi.Not only was the story interesting, engaging and relatable, it also teaches lessons.
