(Read free ebook) It's Not Just PR: Public Relations in Society
☆ W. Timothy Coombs, Sherry J. Holladay ☆
#711500 in eBooks 2013-07-08 2013-07-08File Name: B00DUUQNKI
0 of 0 people found the following review helpful. Excellent 2nd editionBy Mad About the BardExcellent 2nd edition! Used for the first week of grad seminar to provide background for Communication students who weren't PR majors in undergrad. A great introduction to the field with added value for thosr already in the profession.0 of 0 people found the following review helpful. One StarBy CustomerMissing pages.ldquo;Concise and thought-provoking examination about lsquo;what countsrsquo; as public relations and the fieldrsquo;s impact on society; an excellent discussion primer about the issues facing the profession today and in the foreseeable future.rdquo; Michael J. Palenchar, University of Tennessee lIn the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on societyrsquo;s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergenc... [PDF.ho36] It's Not Just PR: Public Relations in Society Rating: 3.75 (670 Votes)
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