(Ebook free) The Bare Bones Introduction to Integrated Marketing Communication
▲ Robyn Blakeman ▲
#1987447 in eBooks 2008-12-16 2013-03-18File Name: B00D4EDN9O
0 of 0 people found the following review helpful. Why "she"?By FlashyyFlyyI would give this book five stars if the author did not refer to the practitioner as a female so much. I think it should be gender neutral.2 of 3 people found the following review helpful. InaccurateBy Phreddy TranThis book is problematic in several ways. First, it has a fundamental misunderstanding of what integrated marketing communications (IMC) means. The author asserts that IMC entails customizing products and messagThis text would be beneficial in engaging students in their learning of IMC, while preparing them for other courses in their major and to gain insight into the often misunderstood world of advertising and IMC. (Frauke Hachtmann)About the AuthorRobyn Blakeman is professor of advertising design at tIntegrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical than ever before. Marketing and advertising are no longer separate entities-they are the results of al... [PDF.oy49] The Bare Bones Introduction to Integrated Marketing Communication Rating: 3.74 (728 Votes)
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You can specify the type of files you want, for your device.The Bare Bones Introduction to Integrated Marketing Communication | Robyn Blakeman. A good, fresh read, highly recommended.
