[Library ebook] Consumer Behaviour and Branding: Concepts, Readings and Cases ndash; The Indian Context
☆ S. Ramesh Kumar ☆
#3054513 in eBooks 2009-05-27 2009-05-27File Name: B00AU0Q8RO 1.81
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an [PDF.xj87] Consumer Behaviour and Branding: Concepts, Readings and Cases ndash; The Indian Context Rating: 4.75 (630 Votes)
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