[Mobile pdf] On Message: Precision Communication for the Digital Age






#3132547 in eBooks 2013-01-03 2013-01-03File Name: B00ALG48AG

0 of 0 people found the following review helpful. A Practical Primer On Digital CommunicationBy CustomerA bite sized introduction to digital communication. I really enjoyed this read because it covered a lot of fundamentals in a short amount of time. In particular the author focuses on how to write and share content that is sticky - that resonates with your audience, by focusing on:- relevance- universality- solutions- feelings- trust- tipsAnswering "so what" to these and then shows how to w"If you are looking for something to help you get started thinking about how you and your business should be communicating online, this is worth a look. Even if you arenrsquo;t a novice in the digital communication cyberworld, you may find the book helpful in communicating with those who havenrsquGone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review te...


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