(Ebook free) Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen






#967095 in eBooks 2012-11-12 2012-11-12File Name: B00ABKGQ34

7 of 7 people found the following review helpful. Kelsen Hits A Moving Target...WellBy Paul FlaniganDISCLAIMER: I am quoted in the book, and I am also listed as a reference on Keith Kelsen's companion website for the book, [...]. This review is entirely of my own doing and is not a result of any arrangement or agreement with Mr. Kelsen.The hardest thing about creating something is that you write the rules as you go. What works today won't work tomorrow because there are new variables that requ"A reference the digital signage industry was missing. Now the digital signage networks operators, creative agencies and advertisers have a method to Unleash the power of Digital Signage."-Christian Vaglio-Giors, ceo, Neo Media Group ". a great primer for the ad agencies, and a great reference foImplement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deploy...


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