[Free read ebook] Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (Business Books)
▲ Abaete de Azevedo, Ricardo Pomeranz ▲
#2741395 in eBooks 2008-05-31 2008-05-31File Name: B001KM0Y8U
0 of 0 people found the following review helpful. A brave argument, a great DM basic manual.By Pablo CastroThis book is right on the money with the latest marketing tendencies: nowadays ALL marketing is Direct Marketing, and a great way to believe this, practice it and get results fast is reading Customer Obsession with diligence. The intention, and I believe this is brave, is that EVERY marketer should learn about DM: in that sense this book is perfect. And if you are already a seasoned DM proAbout the AuthorAbaetecirc; de Azevedo is the CEO of Rapp Collins Latin America. Ricardo Pomeranz is the Global Chief Digital Officer of Rapp Collins Worldwide, as well as President of Rapp Digital, a division of Rapp Collins Brazil Group. Azevedo and Pomeranz frequently lecture on the subject of nCustomer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetecirc; de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins's breakthrough methodology, the authors pr... [PDF.fh96] Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (Business Books) Rating: 4.85 (704 Votes)
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You can specify the type of files you want, for your device.Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (Business Books) | Abaete de Azevedo, Ricardo Pomeranz. A good, fresh read, highly recommended.
