#1981014 in eBooks 2008-04-21 2008-04-21File Name: B002WJHTD8
0 of 0 people found the following review helpful. getting a little datedBy KDTOverall the book has a lot of good content. Even though it is getting dated with the material, the main ideas will be valid for years to come. I'd give it 4 stars for the content. But, I detract down to 3 stars due to dated material and not the easiest to read for some of the writing styles (multiple contributors had more of an academic style of writing). If you are a student of marketing, you should own this book"...competently tackles a wide range of important issues..." (Marketing, February 2004)From the Inside FlapContinuing the tradition established with Kellogg on Marketing, here's the best cutting-edge thinking on marketing from the world's foremost authorities-the experts from the renowned KelloggThis cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the expert... [PDF.mj94] Kellogg on Integrated Marketing Rating: 4.90 (664 Votes)
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You easily download any file type for your device.Kellogg on Integrated Marketing | From Wiley. Just read it with an open mind because none of us really know.
