[E-BOOK] Cities for Sale: Municipalities as Public Relations and Marketing Firms
♛ Staci M. Zavattaro ♛
#2401328 in eBooks 2013-04-29 2013-04-29File Name: B00CLE1480
0 of 0 people found the following review helpful. Two StarsBy DesignmannA dissertation theory pushed beyond logical boundaries.This book is worthy of attention by students of public administration and the media. CHOICE""This book is worthy of attention by students of public administration and the media." -- CHOICEAbout the AuthorStaci M. Zavattaro is Assistant Professor of Public Administration at Mississippi State UniveExamines how US cities have adopted the tactics of public relations and marketing firms to ldquo;brandrdquo; themselves.Todayrsquo;s cities are competing with each other on many levelsmdash;for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In C... [PDF.ro53] Cities for Sale: Municipalities as Public Relations and Marketing Firms Rating: 4.58 (411 Votes)
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You easily download any file type for your device.Cities for Sale: Municipalities as Public Relations and Marketing Firms | Staci M. Zavattaro. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
