[Library ebook] How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators
♛ Johanna M. Lockhart ♛
#1144738 in eBooks 2010-12-16 2012-07-25File Name: B009D1FI4K
1 of 1 people found the following review helpful. Some value here but lackingBy Kelley RidingsLockhart's book has some useful information in it. However, I was disappointed as I felt the marketing techniques covered could have been geared more toward the digital age. Overall there were several great ideas though in other areas. Marketing for parents and with the community had some really good ideas. Ultimately, was the book worth reading? Certainly. It's worth the cost and the time to readA plan needs to be developed no matter what you are trying to achieve. It is critical to know your audience and how to target their needs. In this book, Johanna Lockhart has provided us with just the right tools to go above and beyond. (Jorge F. Cardenas, principal, High School Ahead Academy, HousIncreased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, i... [PDF.hd27] How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators Rating: 4.91 (513 Votes)
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You easily download any file type for your device.How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators | Johanna M. Lockhart. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
