(Ebook free) Product Marketing for Technology Companies
▲ Mark Butje ▲
#1588558 in eBooks 2012-06-25 2012-06-25File Name: B008FYYCT8
9 of 9 people found the following review helpful. Marketing as Part of the Product Management ProcessBy Paul Marc OliuI ordered "Product Marketing for Technology Companies" through looking for a thorough review of Product Marketing... how to take a product and present it in the marketplace.While I think Mark Butje provides a great foundation for product management, the product marketing component was a piece of the discussion. Much of his approach to product marketing is as part of the manageAbout the AuthorMark Butje has over 20 years of experience working in the IT and Telecommunications industry in various areas: from software and database design to training, product marketing and marketing management and from marketing strategy development to day-to-day implementation. Born in theThe author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on... [PDF.vi77] Product Marketing for Technology Companies Rating: 4.82 (743 Votes)
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You easily download any file type for your device.Product Marketing for Technology Companies | Mark Butje. Which are the reasons I like to read books. Great story by a great author.
