#2452243 in eBooks 2005-06-02 2005-06-02File Name: B008FYY2HU
0 of 0 people found the following review helpful. DisappointedBy Marilyn EdwardsThis book is about Management of Marketing and all examples are from the U.K. I was not happy since I could not relate to a book whose target market is another countryAbout the AuthorGeoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes oversThe text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.Written by a successful ... [PDF.fd23] Management of Marketing Rating: 4.68 (656 Votes)
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You can specify the type of files you want, for your gadget.Management of Marketing | Paul Reynolds, Geoff Lancaster. Just read it with an open mind because none of us really know.
