#2831410 in eBooks 2008-05-12 2008-05-12File Name: B0084CM7WK
ldquo; lsquo;Should we improve customer experience or reduce channel costs?rsquo; Through the breakthrough concept of channel chains, this influential team shows how we can do both at the same time, with startling results. A wake-up call that's useful, fresh, and above all, practical.rdquo;Don PepWhile innovation in products and services continues apace, todayrsquo;s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not mult... [PDF.hf74] The Multichannel Challenge Rating: 3.64 (472 Votes)
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You easily download any file type for your gadget.The Multichannel Challenge | Hugh Wilson, Rod Street, Lindsay Bruce. A good, fresh read, highly recommended.
