(Read download) Luxury China: Market Opportunities and Potential
·•●- Michel Chevalier, Pierre Xiao Lu ·•●-
#1781542 in eBooks 2011-09-02 2011-09-02File Name: B006063HLW
1 of 1 people found the following review helpful. Basic, and outdatedBy MichyI was looking forward to receiving this, since there is a lack of good books on the luxury industry in China. But, this book is for people who know absolutely NOTHING about China or the luxury industry - if you have ANY knowledge of either at all, you should skip this book. Many of the statistics and facts are outdated or come from specious sources. I could give examples, but where do I even begin? A very disappointingThis is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives exaA guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in Chi... [PDF.li64] Luxury China: Market Opportunities and Potential Rating: 4.68 (558 Votes)
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