[Download free pdf] All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World
♥ John A. Quelch, Katherine E. Jocz ♥
#1494404 in eBooks 2012-02-02 2012-02-02File Name: B0064W5JHC
4 of 4 people found the following review helpful. The more things change, the more they remain the sameBy N. NoorThe authors do a great job of making the case for localization and importance of geography when it comes to branding, and in general marketing. There are some interesting anecdotes (e.g., how Malaysia attracted investment from multinational corporations) which make for an entertaining read. Also peppered throughout are high level frameworks that others have used to strike a balance aThis book is a timely reminder that not all markets are global and even those that are have local foundations. Consumers trust big brands but they also trust local relationships based in their community. Well worth the read Sir Terry Leahy, former CEO, Tesco This is not a back-to-basics book: it tWhy businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decisi... [PDF.tx54] All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World Rating: 4.75 (769 Votes)
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You can specify the type of files you want, for your gadget.All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World | John A. Quelch, Katherine E. Jocz. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
